The business needed to improve the performance of their advertising spend, but had little faith in Search Engine Optimisation (SEO) companies that promise much and deliver little, so they came to us.
A recommendation from another client was the means of introduction, and within a few days we had a sensible budget agreed, a new approach to Google promotion, and a conversion (and some re-design) of the existing site into WordPress for easier management.
Working on a fixed monthly budget, we drive better quality visitors to the site by careful application of some basic marketing principles, along with more regular updates and even a significant reduction in the Google Adwords spend.
A regular flow of leads and new business fully justifies the effort and cost of paying regular attention to improving the site for increased traffic and better Google rank. This isn’t about “SEO”, it’s good content and ad design.