A new business venture aimed at helping businesses to grow and maintain an audience for their newsletters, blogs, and website news in general, Refreshing Words is the brainchild of an experienced Marketing Communication Professional, and a Publisher & Author. Both have worked with major international business clients as well as local small businesses.
The website required a clean and – well, refreshing look for which a basic WordPress theme had been found. We were asked to re-develop and improve the theme to allow more flexible layout and better readability whilst retaining the fresh and clean look.
Four drafts were produced over the course of five business days, with the final version going live within a week of initial approach.
This site employs a simple blog style, with a minimum of fuss so that visitors focus on the newsy and informative content with no distractions.