We were approached to add eCommerce to an existing website that was created using a CMS. Our preferred solution was to port the existing desing into Wordpress and then add an eCommerce facility that could be easily plugged in to give one point of update.
For the 2018 re-vamp of the site, we completely changed the approach and went with a scrolling responsive layout, with extra detail pages. We reacted strongly to the shift in balance of devices in use that we noted from visitor analysis – 80% of visitors now use tablets or phones, so we optimised for them.